The Indian election 2014 is unarguably the most sensational and most interesting election to date to have occurred in India. The massive election that involved the participation of almost one eighth of the world population was no less interesting than any show in the world. There are a slew of factors that has made this election as electrifying as it has been, most people are watching this election as they would have watched their favorite football team battle it out in the world cup finals. The elections of 2014 has it’s share of everything that would make it a blockbuster any where any time, be it the stark contrast in personas of the leaders, the fiery salvos being fired at each other, the blow by blow media coverage of the election fiasco and even the angry restless supporters swearing at each other in the various social media sites.
The major reason why the elections are as hyped up as they are now is less because of the candidates and their actions but solely due to the relentless work of India’s free corporate media that has learned the knack of making anything and everything into a sensational marketable item. The more successful candidates were the ones that were able to use and tap into this media frenzy for breaking news and use it to their advantage. The rise of AAP can be attributed to this effective use of media prowess and so can the painstakingly and precisely calculated brand image building by Narendra Modi. They both used the media effectively, one for carried away but that is a discussion for a later time and the incumbent Congress was terrible at media management and that has affected them and now by all predictions they are heading for an unceremonious demise (But there is lot more to that than just that, Congress messed it up big this time).
When media has helped the election and its campaign get covered in a never before way, making this the first election to be televised extensively and where the media dictated fortunes, the leaders of the many parties unwittingly turned this election away from a federal one where party mattered to a presidential one where the individual was the prime focus. Such a successful shift of election style has helped BJP the Indian right wing party greatly and punished the incumbent congress party; this is mainly because of the sharp contrasts in personas of their prime ministerial candidates, where one is strong, opinionated and decisive the other appears clueless, confused and undecided. This contrasting persona has and will affect the election to an election that has been turned into a personality contest in a country whose dreams of being a world super power has been shattered and their ambitions violated. This is what the campaign has all been about, to bring back the nation to the glory days and to enable it to see the dream that appeared to be within grasp half a decade ago.
This election has stood out from the rest on the fact that this must be one of the first elections to have bee selected on the plank of development and a prosperous future alone. When usually elections deteriorate into petty minority politics and divisive strategies to isolate and consolidate various vote banks, where segregation along communal lines are a common strategy to achieve electoral victory, this election has become a stand out. During most of the election the candidates has distanced themselves from theses lines and is mostly seen as a self-destructive strategy to adopt. Though there have been some lone salvos and the some attempts to convert the election to old lines, they have remained mostly unsuccessful with Narendra Modi showing great restrain.
What ever be the result that comes out today, one thing is for sure, it will be historic and fantastic for the future of the nation. A change is in the reckoning and many expect Narendra Modi to deliver on his elaborate and embellished promises. I as all curious Indians out there am currently glued to the television screen, counting seconds before the first numbers to start trickling in. After all the speculation, anticipation and projections there is no substitute for the real thing. See you on the other side.